When setup and managed efficiently Pay-Per-Click ads are a great way to attract new prospects. PPC advertising allows you to display your business ads in the sponsored ads section of the search engine page results. Based on your budget setting, we create ads and bid on the perceived value of the click in order to make sure your ad appears when the right keywords and target audience criteria are met. When someone clicks on your ad, Google deducts the Cost-Per-Click from your budget.
Define goals & audience
Set your budget
Brainstorm keywords
Mindfully bid on keywords
Design ad copy & landing page
Track & improve campaign
Not at all. For single impression, you will be charged for at most 2 clicks. Google has its own tools to detect invalid clicks. If you feel that someone is doing it intentionally, then you can request an investigation to the troubleshoot this problem.
Yes, we do thorough keyword research in order to identify good and bad keywords for your business. We use Google search term report to see which keywords trigger your ad. We also identify irrelevant keywords from the list that do not yield quality leads. Then, we do a manual search to ensure ads are not displayed against the negative keyword search.
Google being the most popular search engine, we currently offer PPC ad services for Google alone. Hence, your ads will not run or appear on Bing or Yahoo.
The quality score is the Google’s rating that defines the quality and relevance of your PPC ads, keywords and landing pages. A higher quality score leads to lower cost per click, and improves ad position in your PPC campaign.
SEO and PPC are independent of each other, so it may not be necessary to do SEO before PPC. However, if you have a good budget, we recommend combining SEO and PPC campaigns as they complement each other very well in driving substantial results.
Google may take about 4 to 5 days to launch your ads, and they may start appearing in the search results in a week. But, according to surveys, it takes about three months to gather valuable data from your ads in order to improve your ad campaigns and drive more traffic to your site.
Yes, the PPC campaign can be measured through several metrics provided by Google, such as impressions, CTR, average CPC, conversion rate and quality score among others. We will share reports monthly to help you understand the performance of your PPC campaign.
Our PPC specialists have over 20 years of experience in PPC marketing. Over the years, they have acquired a good understanding of PPC, running ad campaigns, identifying relevant keywords, bid management, drafting call-to-action, ad performance tracking and optimization.
We ask for a one-time setup fees, which you are required to pay in advance. Afterwards, you are required to pay maintenance and monitoring charges as well as your ad cost every month.
PPC campaigns majorly depend on relevant keywords, landing pages and ad budget. We will help you with the right keywords and landing pages, but the more you pay for your ad campaign, the better results you can expect.