Email Marketing

Our Approach to Email Marketing

When you want to convey something about your brand or products, email marketing is one of the most-effective ways to do it. But, are you wondering how do we design the email marketing campaigns? Our approach is pretty much straightforward. We help you build an email list through creative content marketing, and with your end-goals in mind, we help you segment your subscribers, so you can send personalized email to each segment. Aadiguru also has a team of designers on boards who are well-versed in designing appealing yet simple and clutter-free emails that keep your users engaged.

Process

Define Audience

Determine Goals

Gather User Data

Build Email Campaign

Schedule Emails

Measure Results

Benefits of Email Marketing

The importance of email prevails even today because a strong email marketing strategy can help you connect with a wider audience in more personalized and cost-efficient way. The advanced email marketing tools have made the process of reaching out customers even easier. Emails can further be used to retarget users who have abandoned the cart for some reason. You can encourage them to complete their purchase by sending lucrative deals. Even post-purchase, emails can help you keep your customers in the loop by pitching cross-sell and upsell, asking for product reviews or simply sending a thank you email. To add more, a study says email generates about $40 for every $1 spent. That’s about 4200 times return on investment. Another great benefit of email marketing is that other than compliance regulations, there are no external factors that would interfere when, how and why you want to reach out your users.

Case Studies

  • 10% Increase in
    Monthly Website Leads.

  • 117% Increase in Sessions YoY.

  • 80% Increase in Social Media Followers.

  • 3X Rise in
    Website Traffic
    YoY.

  • 80% Increase in New Users YoY.

  • 59% Increase in
    Page Views
    YoY.

View More Studies

Frequently Asked Questions

Yes, email marketing is an effective marketing solution even today. According to stats, two thirds of buyers have purchased through an email. Moreover, it is 40 times more effective than social media campaigns, such as Facebook and Twitter.

Our email marketing team is proficient in working with top email marketing tools, including MailChimp, SendGrid and HubSpot. All these tools will help you save time and convert more leads into customers.

The frequency of sending emails depends on the type of marketing campaign you choose. However, according to a survey, 40% of them say that you should send at least one email once a week, but less than daily.

The good email open rate should be between 12% and 25%. However, you should know that this number varies based on the type of industry you belong and the target audience.

The major reason why emails end up in the spam folder is low subscriber engagement. Therefore, we focus not only on increasing the list of subscribers, but coming up with creative content to keep your subscribers engaged.

Our email marketing campaigns have proven to deliver satisfactory results to our individual as well as business customers. However, the results may vary depending on your business industry and target audience.

We retrieve data from for the metrics, such as bounce rate, open rate and CTR through email marketing tools, and see how these metrics perform against the benchmark and the expected goal.

There are many ways you can grow your subscriber list, but the most effective ones are collecting emails at the checkout page, displaying email signup forms on your website and leveraging the power of social media to encourage signups.

We ask for the advance payment as the amount you pay is utilized in marketing tools, buying resources, paid ads and so on, depending on the services you choose.

We charge for the services we offer. Hence, we don’t offer the refund. However, we would like to inform that our marketing experts ensure your money is invested correctly, leaving no stones unturned in order to yield maximum profits.

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