Display ads have been around for quite a long time. It is simply a clickable banner with text on it. Aadiguru’s team of graphic designers and banner creators will come up with creative ideas to design attractive banners, including catchy text, images and videos that display your brand identity and trigger the right emotion. When the banner is ready, we approach several publishers, such as Google and learn about their publishing guidelines. Then, based on your campaign requirement, we scale your banner ads in different sizes, so that it can appear efficiently across multiple devices and screen sizes. Afterwards, we continually test your ad, analyze its performance and measure conversions to determine what banners and messages are working for your business.
Determine your demographic
Identify target keywords
Approach publishers
Choose banner size & placement
Retarget past visitors
Analyze performance & improve
Display ads allow you to show up your brand banners on popular sites that are relevant to the subject matter surrounding your industry, so you will always receive visitors who are interested in your products or services.
Display ads show up on affiliate sites, while PPC ads appear in local keywords searches. Display advertisements are paid placements that appear based on targeting parameters, while PPC ads appear to those who are already searching for a product.
Your ads will appear on several ad networks, such as Google Display Network, websites, blogs, publishers and third-party aggregators. These sites will place your ad in different locations based on your target audience and advertising parameters.
We will design your display ads in several sizes, such as 250x250 (square), 728x90 (leaderboard banner), 120x600 (skyscraper) and others that match the parameters based on the publisher’s requirements.
We track 4 important KPIs – impressions, reach, CTR and conversion rate that can help us quantify the performance of your display ads.
Yes, we will prepare and share monthly reports of your display ad performance depending on your monthly budget and preferences.
The cost to run display ads is dependent on your business industry, goals and other variables. Hence, we can quote the price only after reviewing your business requirements.
With over 20 years of experience in display ads, we have helped both small and large businesses boost their ROI. Thus, you can rest assured that your business is in good hands.
You are required to pay one-time setup fees in advance. Afterwards, based on your monthly budget plan, you are required to pay maintenance and monitoring charges every month.
The display ad setup cost and monthly maintenance charges are non-refundable. If you are not satisfied with the results, you can cancel the campaign anytime.